Above
How trends on the feed become business strategy.
The full story
Career path
She started working in 2008 in an administrative role, but quickly took on work well beyond it. She organised documentation and databases, prepared newsletters, organised conferences, kept minutes and followed regulation.
The next step took her into marketing. When she needed websites, she taught herself to build them, first in Joomla and then in WordPress. She ran email marketing, built databases and automated communication, and for a while even used mass fax campaigns, an approach she rarely came across even then.
Between 2009 and 2013 she travelled to the US four times for InfusionCon, Infusionsoft’s annual conference, which brought together entrepreneurs and some of the leading people in marketing, sales and technology.
The programme went far beyond email marketing. There she learned about automation, sales, business development and digital marketing, and heard speakers such as Gary Vaynerchuk and Brian Tracy. She especially valued the hands-on sessions where she could work through real problems and solutions with experts.
For years afterwards she applied what she learned there in Croatia, in both B2B and B2C businesses.
Over time her work expanded from marketing into sales and business development. As Marketing & Sales Manager she led a team that brought marketing and sales together, developed products, and handled sales conversations and targets, marketing strategies and plans, email marketing, a rebrand and day-to-day operations.
During that period the company grew quickly and broke into the UK market.
Alongside this, for years she worked with dozens of smaller clients across very different industries, from tourism, translation agencies and salons to authors, architects, tradespeople, associations and tech products. For some she built websites, for others email marketing or strategy, and often a combination of whatever the business needed at the time.
Above all, this work taught her to adapt, learn fast and find solutions that can actually be put into practice.
Crew Media
She did not go into business straight out of university or after a few years of work. By then she had more than a decade of experience in marketing, sales and business development, and years in which she often treated the companies she worked for almost as her own.
A few years on, Crew Media is a creative, digital and talent agency with 30 people in its core team, more than 100 creators in its community and more than 200 brands it has worked with over the years.
Strategy and business development
Marketing is where her professional experience began, but it has long stopped being the only part of it.
Over her career she has worked on dozens of marketing and business strategies for very different companies, projects and industries. Her experience ranges from marketing, branding and sales to product and service development, automation, pricing, business models and organisation.
Today most of that work happens inside her own company.
Alongside growing Crew Media’s core business, she works on new products, projects and business models through which Crew tries to turn its own knowledge, technology, audience and experience into new sources of value.
Some ideas grow into new businesses. Some don’t. That is part of the job.
Training, writing and media
Sharing knowledge has been part of much of her professional path.
Some topics have not disappeared with the arrival of new platforms. She still uses and teaches email marketing, which she started with in 2009, today alongside TikTok, content, automation and the other channels that have since become part of the same marketing ecosystem.